In certain regions, UHC offers a unique health plan with which they receive a high level of customer satisfaction from its members. The catch, however, is that the members must make a few decisions about their plan prior to the typical enrollment process. We were asked to create a toolkit for employers to help instill a tinge of urgency in their employees, to encourage them to look into those decisions before it's too late. 

Creative Director: Molly Sullivan, Earl Johnston
Associate Creative Director: Michael Elyanow
Art Director/Designer: Steve Trudeau
Copywriter: Beth Wolfe