This Way to Healthier

In the Fall of 2017, we were presented with a somewhat atypical opportunity to market straight to consumers - government employees of the State of Colorado. UHC was offering a selection of exceptional health plans and our marketing colleagues enlisted us to help capitalize on the opportunity with a disruptive, heavy-hitting campaign.

Our solution showed the State of Colorado employees that not only do we know them and understand their lifestyle, but that we embraced it, supported it, and furthermore, wanted to help them protect it. A health plan that gave them everything they needed, and then got out of their way - so they could get back to doing what they love.

Creative Director: Molly Sullivan, Earl Johnston
Associate Creative Director/Copywriter: Michael Elyanow
Art Director/Designer: Steve Trudeau