A solar-powered phone charging station, sponsored by UnitedHealthcare, for the Hollywood Casino Amphitheater in St. Louis. The venue is an outdoor amphitheater that hosts rock and country concerts every other day from June through August, with room for about 20,000 fans. Two charging stations were positioned in highly-trafficked areas throughout the venue.

The design is charged (see what I did there?) with a playful energy and seemingly chaotic nature that emulates the excitement and intensity of experiencing a live show. Meanwhile, it tells a simple story that forms a strong connection between the UHC brand and the St. Louis music community that reaches far beyond the world of health insurance.

Art Director/Designer: Steve Trudeau
Copywriter: Laura Cavallo